Web development has also impacted personal networking and marketing. Web sites are no longer simply tools for work or for commerce, but serve more broadly for communication and social networking.
The growth of this industry is being driven by businesses wishing to use their Web site to advertise and sell products and services to customers.
An ever-growing set of tools and technologies have helped developers build more dynamic and interactive Web sites. Further, Web developers now help to deliver applications as Web services which were traditionally only available as applications on a desk-based computer. This has allowed for many opportunities to decentralize information and media distribution.
Web services are XML-based information exchange systems that use the Internet for direct application-to-application interaction. These systems can include programs, objects, messages, or documents. A web service is a collection of open protocols and standards used for exchanging data between applications or systems.
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A UX designer ensures a product makes sense to the user by creating a path that logically flows from one step to the next. A UI designer ensures each page visually communicates that path.